The subscription-based business model is increasingly taking the centre of the stage. Subscriptions have been accepted by organisations of all sorts, from cutting-edge start-ups to conventional enterprises, to fulfil the promise of recurring revenue. However, tracking the success of the subscription business model can be challenging. Traditional financial reporting metrics may no longer be as...
The digital world is undergoing an unprecedented transformation: the end of the third-party cookies. Users have grown more conscious of how businesses are tracking their data, and they have begun to fight back against this invasive online experience. Google is planning to go cookie-free by January 2022, whereas other tech giants like Facebook and Apple...
In 2020, the OTT Market was worth 101.42 billion USD, and by 2026, it is predicted to reach 223.07 billion USD. OTT platforms have empowered customers in recent years by offering them a huge range of entertainment options. Gone are the days of channel- surfing, and users now can make intelligent decisions on what to...
Over the last few decades, the music industry has progressed significantly. The days of having to purchase CDs, vinyl albums, or cassettes are gone long before. You no longer need to purchase digital downloads. These days, you just have to simply sign in to the music streaming services and the door to the world of...
The information economy is the destiny of the global markets, and the Internet has become its true foundation. However, presently, only about one of every three people in the world has access to the Internet. The transfer of work and school to the online mode has brought in the limelight the shortage of access to...
There’s a high chance you’ve never heard about IPTV unless you work in the media industry. However, you might be been using it for a long time. And you’re probably going to use it a lot more in the upcoming years. IPTV is rapidly expanding, with new service providers and solutions appearing alongside conventional TV...
Marketers struggle a lot to balance when establishing their marketing plan, between creative demands, budgetary constraints, and channel considerations. It can be quite difficult to master the art of effective subscription marketing. As the subscription economy grows, B2B businesses in a variety of industries are devoting more resources and time to promoting their subscription-based billing services that provide...
By 2021, the B2B eCommerce industry is expected to reach more than $7 trillion. The major issue with B2B commerce processes is their colossal complexity, which inhibits producers and retailers from fully exploiting the market. It also prohibits them from developing the consumer experience at the same rate and flexibility as B2C businesses. Subscription commerce...
For every organization, subscription-based business models have shown a lot of promise compared to traditional revenue-based business models over time. Due to its benefits, subscription is becoming popular among many merchants, particularly in the eCommerce industry. Customers will be more devoted to merchants who provide subscription services on the internet in 2021 and forthcoming years....
Digital formats are becoming increasingly popular for media consumption throughout the world. Consumers now have the ability to access media material of their choosing, whether it’s information, amusement, or social experience, at any time and from any location. Because of the collapse of conventional communication channels and sociocultural reliance on brick-and-mortar operations, firms must seek...
