Blog

Our learnings and thoughts on the business of subscription

20 years ago, one monthly subscription of satellite TV was all you needed for your viewing experience. Today, it’s a drastically different picture. The OTT subscription explosion has been a game changer in the business of media, entertainment and sports throughout the world. Not only has it influenced an entire generation’s viewing pattern, OTTs have...

OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...

In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended. The OTT video business is booming with...

Every company understands that billing consumers is a crucial component, and it must be precise and efficient. When offering subscriptions to companies, however, almost everything else related to invoicing is considerably different. Hence, prior to developing your subscription commerce go-to-market strategy, you should familiarize yourself with the criteria for the billing system you will need...

Why Subscriber Experience is the new rage in today’s Education?

In today’s age, education is a standalone star catapulting lives towards success. The pandemic has made it possible to deliver mass education right at the learner’s doorsteps. However, this was in existence much before Covid took the reins of our lives. Being backed by subscriptions, E-Learning was and is doing grand rounds in bettering the...

Subscriptions Underscoring Sports and Leisure

Remember when you would buy your sports and leisure magazines from a magazine stand, or sit in front of the television and wait for the latest news? Things were different back then. If you took membership to a gym, you would have to continue going there until your term ended. But today, with subscriptions to platforms like...

How are Subscription Models growing in the Healthcare Space?

The Covid pandemic has taught us the importance of taking care of our health. Considering the negative impact on humanity, the crisis itself resulted in one positive outcome. It has made healthcare management through telemedicine or digital health services more acceptable. The option of subscription-oriented healthcare has gained currency. What is a subscription-based healthcare model?...