Blog

Our learnings and thoughts on the business of subscription

OTT (Over-The-Top) platforms have gained some serious ground in India over the last decade or so. Gone are the days when one would predict OTTs to be the future of entertainment in the country. With a sudden flurry and influx of both consumers and OTT providers, the importance of OTT platforms in our entertainment space...

In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended. The OTT video business is booming with...