Blog

Our learnings and thoughts on the business of subscription

Subscriptions worldwide have revolutionized the realm of business on a dramatic scale. With the second wave of the pandemic and the lockdown restrictions looming over people’s lives, the golden opportunity has once again struck the chord of re-innovating. While the Subscription based business models have become entirely familiar in industries such as E-commerce, Healthcare, Telecommunications,...

More and more B2B companies are frequently using subscription billing in their business models. Oftentimes they are learning that recurring billing enhances their revenue and sales figures. It’s been established to be a more effective and more accessible billing option for many B2B companies, which is one of the many reasons for subscriptions to snowball...

Just the thought that nearly 60% of the global population is internet users is mindboggling. That’s a whopping 4.66 billion active internet users worldwide. But a closer look presents a somewhat skewed picture. When it comes to internet penetration rates, the usage schema offers a diverse spectrum. The Surge of Internet Penetration At the top...

There’s almost nothing you can’t find a subscription for these days. From entertainment to groceries, from make-up to automobiles, most things you need in your daily life can be accessed through a subscription-based service. But research across digital trends is showing an onset of ‘subscription fatigue’. Subscription fatigue has two distinct facets – one from...

Live sports have been one of the hottest and last-few chauffeurs for conventional Pay TV, both for watchers and merchants equally. However, like every other entertainment channel, live sports content, too, is relocating over the top (OTT) to streaming services. This means that sports enthusiasts can frequently reach sports programs sans a Pay TV subscription...

There’s a high chance you’ve never heard about IPTV unless you work in the media industry. However, you might be been using it for a long time. And you’re probably going to use it a lot more in the upcoming years. IPTV is rapidly expanding, with new service providers and solutions appearing alongside conventional TV...

In the midst of the pandemic, the fight for the top position in India’s video streaming industry is heating up like never before, with players spending big bucks to advertise their brands and shows. But do these marketing actions really get the target audience? According to experts, the response might be left open-ended. The OTT video business is booming with...