Do you know that on average, subscription-based businesses spend just 10 hours a year deciding on their subscription prices? When you have a subscription business, defining your pricing plan might be tricky. Numerous subscription businesses face this challenge of deciding how much they should charge? Or, what’s the optimal price plan for subscription billing management?...
“Between 2021 and 2027, 86 countries will add Pay TV subs and 52 countries will lose subscribers. Most of the countries gaining Pay TV subscribers are developing nations, with low ARPUs. The US will be the biggest loser – down by 12 million subscribers,” according to industry analyst Simon Murray. Such a scenario in the...
Video-on-Demand (VOD) services have become a huge thing today. The post-pandemic effect led people to crouch at home, consuming the best available content, even after rolled-back global lockdowns. Nevertheless, one must establish a strategy before diving headfirst into this OTT streaming services subscriber mine. A lousy plan will cost many likely consumers, earnings, and even...
Advertising-supported video on demand, or AVOD, has often been the weak little brother of smart subscription-based billing services, like Subscription video on demand, SVOD. It has apparently swept everything before it, fueled by the expansion of companies- such as Netflix and Amazon Prime. The conventional belief in business is that consumers have been thrilled to get rid...
The concept of content aggregation has become the hallmark of mature OTT market trends. While offering content is fully understood in the TV market, various operators’ methods vary. Quality content is pricey to produce, and owing to the pandemic, purchasing it and integrating it into your service is a favored choice. One of the distinctive...
It’s no secret that the ongoing growth of digitization and the explosion of data have drastically altered what it needs to succeed in retail. Over the last five years, the subscription e-commerce industry has increased by more than 100% every year. According to McKinsey’s study, 15% of online consumers have chosen one or perhaps more subscriptions for...
The COVID-19 epidemic is altering our entertainment and media consumption habits. Our social identities have shifted online as individuals have been more restricted to homes, and media consumption has increased, particularly in the at-home categories of television, OTT, and online gaming. Media technology is a global industry that has traditionally concentrated on elevated and...
Audio OTT platforms have emerged as the most widely used platforms across viewers. We can say it has turned into a necessity instead of a luxury. Unlike in the past, when people would tune in to radio devices, walkmans, and buy cassettes for their cassette players, audio OTT platforms have completely transformed the way people...
OTT subscriptions have taken on a whole new perspective in today’s scenario. Gone are the days when people would come together to watch a sports match on one single television. But today, it is much easier and more convenient with the help of live streaming of sports events and matches. Most viewers have been tuning into...
One of the most challenging concerns for marketers nowadays has got to be user engagement. This is because it assists businesses in developing consumer connections and ensuring that they pick your brand. Companies’ growing interest and investment in user engagement is unsurprising, as higher user engagement may increase product user acceptance. When it...
