Blog

Our learnings and thoughts on the business of subscription
The Best Advertising Strategies for the OTT Sports Industry

It is now known that the global pandemic has sped the momentum to lay the base of multi-domain transformation. And sports broadcasting and sports OTT are a party to this too, with ideas from digital tech transformation. Digital technology opens excellent growth prospects in the sports industry, potentially attracting fans with creative and customized experiences. However,...

This is Why a First-Rate IPTV Solution Never Goes out of Value

The origin and rise of OTT’s popularity have skyrocketed in recent times. More so, to the point that it has even posed a threat to the existence of the IPTV sector for a while. The swivel towards OTT was predicted to stimulate large-scale cord-cutting, thus eradicating the Premium IPTV solution. However, this estimate has been...

Personalize Customer Experiences with the Hybrid Billing Model – Part 1

Across industries, businesses are resorting to the subscription model to cater to the variety of service demands in the most personalized form. This is primarily because of the evolution of customer expectations that have changed several business procedures. Unfortunately, not all businesses can leverage the benefits of subscription billing model. Do we have an option...

How OTT Businesses can Benefit from the 5G Revolution?

Over the last decade, OTT platforms have been a significant driver in changing how digital media is consumed. Netflix, Amazon Prime, and Hulu are now common words we use in our daily conversations. Moreover, there is no stopping the population growth across the globe, which has led to the expansion of mobile users. Generally speaking,...

Why Multiplay Solutions Are a Best Fit for Cable TV and ISPs?

The multiplay segment in media and entertainment has been witnessing a massive boom, with bundled services gaining momentum in the customer demand. Multiplay services include the provision of different services: quadplay, triple play, etc., as part of the same service. For example, watches, mobiles, computers, and social media networks began as distinct and independent technologies....

How Pay TV Industry Can Foster Its Future-Ready Solutions

Conventional pay TV service providers are facing a stiff competition from OTT services in the media market which are offering live and on-demand content at an affordable price. Therefore, the TV streaming service now acknowledges the necessity of digitalization to ensure its future viability and coexistence with OTT. The only option for the operators is...

Do You Have the Right Membership Billing & Management Platform?

Before we get into the details of a membership billing platform, let’s quickly understand a bit about memberships: Membership means being a member of a store, an organization, or a group. It brings in value-added services, exclusivity for members, additional discounts, member specific products and pricing, free gifts, vouchers, etc. For example, a gym subscription...

Top 5 Ways Pay TV Can Keep The Consumers Engaged

TV was a curiosity when it was first introduced in the early 90s. It took a lot of technological progress in terms of amplitude, phase, and frequency to bring the analog watches to the public. Fast forward to today, digital media has taken over the market, and viewers have grown more selective with subscription-based billing....