Remember running to the door for the morning newspaper first thing in the morning?
Skimming through the pages to see what had happened in the world between yesterday and
today? There was a time when smartphones were not as prominent. And consuming news
digitally was an alien concept. But today, everyone you know is looking at their phones and
giving you a new piece of information every day.
The coronavirus pandemic has impacted every sphere of life in most countries around the world. Medical and scientific information on its management, its impact on the economy and work, its cultural and social consequences…the ramifications are many.
The key to survival in today’s world of ever-changing business strategies, is embracing digital transformation. Companies that fail to keep pace with fast-changing technological facets, may end up struggling. The publishing industry is trying to engage readership – which is on the decline, compete with the availability of free content, and navigate different platforms to distribute their content.
“Did you watch the latest episode of Stranger Things?”, “How did you like that documentary on the Fyre Festival?” Whether you’re at a party or an official gathering, chances are, someone will start the conversation about a show on one of the OTT platforms.
An e-commerce platform enables businesses to sell online. Different businesses opt for different kinds of platforms. With the increase in the adoption of the internet, a large portion of the B2C industry has moved from brick and mortar to e-commerce. B2B has always been perceived as one where sales representatives charm potential customers in person to secure a successful sale.
TRAI has announced changes to the Broadcasting and Cable services regulations on January 1st 2020. If there are no legal hurdles the same will be implemented from March 1st 2020.
Here are some of the main changes you should know that will impact your business.
What examples come to mind when you think of subscription businesses? Netflix, of course. Perhaps the Dollar Shave Club or Blue Apron. These are the names that Google throws up first when you search for subscription businesses. As B2C brands, these are certainly the most visible examples, but the subscription world is much larger.
There is no better way to monetize content in the OTT media sphere, than employing a subscription based model. A subscription based model enables customers who buy in to their content, to establish a relationship with you. They choose to be your audience on an ongoing basis, rather than just being listeners or viewers.
This model where customers pay a recurring fee regularly, for the services of the business is called a subscription model, and it is this model where all businesses are heading, to lock in customers. A per Razopay’s report, OTT has already seen about 62% of Indians’ subscriptions to at least three platforms. If you are an OTT service, your business on the internet is easily scalable, as you can reach a much wider audience within as well as outside your own region.
GDPR is the digital privacy legislation agreed upon by the European Parliament and council in April 2016. Accordingly, all companies that engage in digital platforms for providing digital products and services will be obligated to comply with all requirements of the GDPR. It includes how they purchase, protect, use, process, and manage all-important personal data of European citizens at commercial and non-commercial levels. It has been in operation since June 2018.