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SURE! Blog

Subscribing to the Subscription World, a business model that’s here to stay.

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9

Sep, 2019

What’s common to The Wall Street Journal, reggae music, meditation classes and healthy snacks? For a small recurring fee, you can get access to all of these wherever you are, whenever you want. Welcome to the subscription world. A world in which businesses, even those in the services industry, are productizing their offerings by making them easier for customers to buy and use. Take Netflix for example. To a customer, Netflix represents choice, content and a streaming video service. But what is Netflix actually selling? It’s not content, for a […]

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Win Big in the battlefield of the Subscription Business

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9

Sep, 2019

Subscription is the new growth mantra. Entertainment, Education, IT Solutions, PayTV and many other industries are reshaping their revenue streams with subscription model. Learn how to quickly and easily create, scale and sustain an ever-changing subscriber base with SURE from Magnaquest.  Why SURE SURE from Magnaquest empowers businesses vying for new markets, new customers and those repackaging their existing models with a powerful and easy-to-use subscription platform. The knowledge and expertise of Magnaquest serve the ever-evolving needs of subscribers with a robust and proven solution. It’s time to unchain your […]

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Involuntary Churn: Let’s stop it!

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3

Jun, 2019

Just when you think that your business is thriving, churn may pop out of nowhere which can start hampering your business, well let’s say churn things up! As a subscription business you are probably already looking at churn and how it is affecting your business; but there are times when your customer churns without intending to stop the services known as “involuntary churn”. Involuntary churn is mostly related to payment cycles. When it comes to non-subscription businesses which do not involve recurring based revenue model, payments are one time- details […]

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Why OTT needs agile subscription billing platform for success?

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24

Jan, 2019

  Over the top (OTT) services have revolutionized the way in which the world enjoys media and entertainment. Streaming of media over the internet has led to a swifter delivery of preferred content via online on our smart devices, thereby replacing broadcast television and cable services and it is quite evident from the stats. In a report by Experian Marketing Services, it was documented that that about 7.3 percent (8.6 million) US households have completely given up the traditional TV cable system. The report was compiled in the year 2015 […]

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Why are Data Analytics crucial for Pay TV operators?

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4

Dec, 2018

– The recommendation system influences about 80% of content streamed on Netflix – Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention – Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth – Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand. Above is a simple example of how Netflix benefits from extensive usage of data science […]

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How prepaid models are helping Pay TV operators in increasing their revenues?

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10

Jan, 2018

Prepaid Model continues to be one of the strongest growth engines in Pay TV industry with yearly service revenues expected to reach over $200 billion by 2019. It is estimated that prepaid subscribers will account for nearly 80% of the worldwide subscriber base. Operators understand that the prepaid strategies they adopt today will have a major impact on future profitability. Prepaid Model allows reduction of bad accounts, better cash flow management, predict usage and set up network resources. Prepaid options open up services to a broad range of customers while […]

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OTT Everywhere……

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27

Sep, 2017

Last few quarters it’s OTT Everywhere. Broadcasters to Content Houses to startups to operators, everyone’s talking OTT. It all looks exciting, but the big question – what’s the Success Factors? and what draws viewers to a platform.  According to me Content, Pricing, Ease of use and Analytics/Recommendations will define the success of the platform. Content: While the flexibility to watch content anywhere anytime is exciting, it’s the content that matters. Operators will have to find the right mix of Broadbased and Niche content. So no loyalty here and who grabs […]

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Why Dynamic Packaging and Pricing to Improve monetization?

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2

May, 2017

Innovative packaging and pricing are one the most common problems faced by any business offering product/services on subscription, along with managing churn and improving subscriber base. Getting the package right is one of major responsibility of marketing team. The team has to go under extreme brainstorming session that includes thorough understanding of customer persona, and then decide the no of plans, kind of plans, target segment of each plan and metric to measure the performance. Planning and implementing at once is not a major problem. Issues arise the moment your […]

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Broadband Over Power Lines

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18

Apr, 2017

Internet has become a very important part of our everyday lives. Demand for dependable, high speed internet is increasing day by day. Cisco recently announced that data traffic has grown 63% in 2016, from 4.4 exabytes per month to 7.2 exabytes per. This is good news for everyone, however the infrastructure required for dependable high speed internet is not available in most of the areas, especially in rural areas. Fiber doesn’t reach entire population and wireless technologies are still evolving. For countries with most of their population still living in […]

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Drivers and Challenges for Broadcasters, Content owners and Pay TV operators to launch OTT

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12

Apr, 2017

Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view. OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition. Key to success would be to understand the drivers of OTT, technologies […]

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