By: Venu Madhav | Tags: Analytics, Analytics for MSO, Pay TV Analytics, subscriber analytics | Comments:
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– The recommendation system influences about 80% of content streamed on Netflix – Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention – Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth – Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand. Above is a simple example of how Netflix benefits from extensive usage of data science […]
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By: Yogesh Potdar | Tags: billing system, OTT, OTT Billing, OTT service providers, ott subscription | Comments:
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Over the top (OTT) services have revolutionized the way in which the world enjoys media and entertainment. Streaming of media over the internet has led to a swifter delivery of preferred content via online on our smart devices, thereby replacing broadcast television and cable services and it is quite evident from the stats. In a report by Experian Marketing Services, it was documented that that about 7.3 percent (8.6 million) US households have completely given up the traditional TV cable system. The report was compiled in the year 2015 […]
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By: Venu Madhav | Tags: Prepaid Billing., Prepaid charging, prepaid management, prepaid voucher, prepaid wallet, voucher management | Comments:
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Prepaid Model continues to be one of the strongest growth engines in Pay TV industry with yearly service revenues expected to reach over $200 billion by 2019. It is estimated that prepaid subscribers will account for nearly 80% of the worldwide subscriber base. Operators understand that the prepaid strategies they adopt today will have a major impact on future profitability. Prepaid Model allows reduction of bad accounts, better cash flow management, predict usage and set up network resources. Prepaid options open up services to a broad range of customers while […]
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By: Venu Madhav | Tags: OTT, OTT Billing, OTT Everywhere, OTT Monetization, OTT TV, Subscription Management in OTT | Comments:
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Last few quarters it’s OTT Everywhere. Broadcasters to Content Houses to startups to operators, everyone’s talking OTT. It all looks exciting, but the big question – what’s the Success Factors? and what draws viewers to a platform. According to me Content, Pricing, Ease of use and Analytics/Recommendations will define the success of the platform. Content: While the flexibility to watch content anywhere anytime is exciting, it’s the content that matters. Operators will have to find the right mix of Broadbased and Niche content. So no loyalty here and who grabs […]
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By: Ramakrishna Mashetty | Tags: Churn management, Everything as a service, Innovative packaging and pricing, IOT, IPTV, monetization, Pay TV, Product Bundling, Software as a service, Subscription Management | Comments:
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Innovative packaging and pricing are one the most common problems faced by any business offering product/services on subscription, along with managing churn and improving subscriber base. Getting the package right is one of major responsibility of marketing team. The team has to go under extreme brainstorming session that includes thorough understanding of customer persona, and then decide the no of plans, kind of plans, target segment of each plan and metric to measure the performance. Planning and implementing at once is not a major problem. Issues arise the moment your […]
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By: Anurag Bose | Tags: broadband, Internet at home, ISP | Comments:
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Internet has become a very important part of our everyday lives. Demand for dependable, high speed internet is increasing day by day. Cisco recently announced that data traffic has grown 63% in 2016, from 4.4 exabytes per month to 7.2 exabytes per. This is good news for everyone, however the infrastructure required for dependable high speed internet is not available in most of the areas, especially in rural areas. Fiber doesn’t reach entire population and wireless technologies are still evolving. For countries with most of their population still living in […]
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By: Venu Madhav | Tags: billing, OTT Billing, OTT Monetization, Subscription Management in OTT | Comments:
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Online video consumption has grown at an amazing pace. Consumers want to view their choice of content anytime, anywhere. Further they prefer to pay only for what they view. OTT allows content owners to have a wider reach and direct access to consumers. They can understand the viewing patterns and accordingly push relevant content. Broadcasters, content owners and Pay TV operators are moving towards OTT to protect their turf in the market and stay ahead of the competition. Key to success would be to understand the drivers of OTT, technologies […]
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By: Ramakrishna Mashetty | Tags: IoT Billing, IoT for Tea machines, IoT Monetization, Smart Coffee vending machine | Comments:
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IoT is rapidly transforming every business you can think of. From smart homes to smart cities and smart manufacturing it is slowly connecting everything on this planet. Adoption of IoT has made machines smarter and easier to operate/monitor. Many Vendors/Owners have adopted the new technology & are reaping the benefits while others are brainstorming as to “how to make the maximum use IoT” to increase revenues, optimize operations and build sustainable competitive differentiation. The same case is with coffee/tea vending machines providers to offices, airports, etc. IoT is rapidly changing […]
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By: Anurag Bose | Tags: Internet service providers, ISP | Comments:
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The Internet service providers these days have come up with many add-on services which are billed but they need to keep the customers well informed about the charges applicable on the services being availed. Sometimes customers out of curiosity avail a service that they just wish to experience and end up getting billed for it or it may sometime be that a message of being billed is not clear to them and then all issues start wherein the ISP provider is blamed for having hidden charges. Surprises charges are inconvenient […]
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By: Vishal Pokala | Tags: customer relationship management, marketing automation, subscription billing, subscription billing software, subscription billing system, subscription crm | Comments:
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For subscription-based companies, every customer touch point affects all of your second-order revenue, which is where the bulk of your company revenue lies. Because of the data-intense nature of your subscription company, you need leverage. Unlike most standard businesses, subscription businesses are built on plans and features. Features are what most dramatically separate subscription companies from others. Though you might have a physical product you’re offering, the notion of a subscription is a virtual one, and what you put into that subscription is largely virtual, too. You need a rich […]
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