Blog

Our learnings and thoughts on the business of subscription
Simplifying Subscription Management: The Power of Customer Feedback

The digital age of the modern day has enabled subscription-based business models to become a household name across various industries. Managing subscriptions efficiently has become crucial with the rise of online streaming services, software-as-a-service (SaaS) platforms, and e-commerce subscriptions. This is where a subscription management platform comes into play, offering businesses a centralized solution for...

Must-Have Features for End-To-End OTT Subscription Management Platform – Part 2

As we discussed in our previous blog, (add link) OTT video businesses need to provide customers with intuitive and comprehensive tools to manage their accounts over the entire subscription lifecycle. They must give subscribers the control they want or risk customer dissatisfaction, which in turn leads to churn and revenue loss. Besides providing localized and...

Must-have features for end-to-end OTT subscription management platform

In this rapidly changing media landscape, the shift to OTT video subscriptions is driving companies to strategize tailored experiences. Gone are the days of simply sending invoices for transactions. Businesses now need to develop deeper digital customer relationships. It’s no more just about a part of the OTT service but a 360-degree operation solution to...

Leveraging Artificial Intelligence in Subscription Management

Subscription-based business models have been extremely popular in recent years, revolutionizing the way businesses provide their goods and services. Subscriptions have evolved into a crucial source of revenue for companies in a variety of industries, from streaming platforms to software-as-a-service (SaaS) solutions. Businesses are increasingly relying on the capabilities of artificial intelligence (AI) and advanced...

Future-Proofing Your OTT Subscription Management with a Scalable Platform

In the era of digital streaming, Over-the-Top (OTT) services have turned out to be an integral part of our lives. From Netflix to Amazon Prime, Hulu to Disney+, we are surrounded by an array of OTT platforms offering endless hours of entertainment. The popularity of these services has led to a rise in competition, and...

How Cloud TV is Revolutionizing the Video Industry?

Cloud TV is a revolutionary concept in the video sector that has the potential to revolutionize the way we consume television content. As the name suggests, cloud TV utilizes cloud technology to deliver TV content to consumers over the internet, making it possible to consume your favorite TV content on any device, at any time,...

Importance of Green Streaming for a Green World and Best Practices

The world just celebrated Earth Day and social media showed us how every organization and individual is prioritizing sustainability. Recycling, shopping vintage, composting, using public transportation, and so many more aspects are being focused on to minimize our global carbon footprint. But did you know that your streaming practices also add up to the global...

7 Ways SURE Helps in Boosting Customer Retention

For any business, acquiring new customers is essential for growth and success. But what happens after you’ve won them over? Many companies overlook the importance of customer retention, focusing instead on constantly acquiring new customers to replace those who inevitably churn. However, the cost of acquiring new customers far outweighs the cost of retaining existing...

Easing the OTT Service Selection Process for Consumers

As an OTT service provider, maximizing service reach, irrespective of device type, becomes the primary concern. But with the rising number of OTT service providers, holding on to existing customers or gaining new subscribers has become challenging. Easing the OTT service selection process for consumers with an impeccable onboarding process, honest and transparent communication, and...