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04Dec 2018

Why are Data Analytics crucial for Pay TV operators?

Reading Time: 2 minutes The recommendation system influences about 80% of content streamed on Netflix
– Netflix estimates that its algorithms save about $ 1 Billion a year in value from customer retention
– Netflix analyzes customers’ choices and customer feedback on the movies they have viewed— over 1 billion reviews of movies they liked, loved, hated, and so forth
– Netflix will often recommend movies that fit the customer’s preference profile but that aren’t in high demand.