Why Sure?

Pay TV is a widely used subscription service across the globe. In the recent years, it has been facing competition from Digital-OTT service providers. The current biggest challenge Pay TV subscription businesses face is customer retention and acquisitions. Magnaquest Sure helps you in gaining a strategic edge, with:

• Easy provision of new services and value packages
• Tailor-made retention methodologies to suit your Cable TV billing needs
• Generation of new revenue streams
• Plugging critical revenue leaks

Here’s Why You Can Depend on Sure

Shortest Time to Market

• Deploy new packages with Minimum Fuss and Maximum Speed
• Create efficient, and Convergent Monetization Solutions
• Develop, Launch and Grow your service offerings within no time
• Highly Cost-Efficient Launches with Minimum Churn

Seamless Billing

• Hassle-free medium to opt for your services
• Real-time Pay TV subscription billing and Receipt Generation
• Offer better value to Customers, Partners and Content Providers
• Efficient Usage Tracking

Relationship Management

• Retain subscribers, encourage loyalty, and promote Long-term Relationships
• Make every Touch-point count
• Web Self-Care, Usage Tracking, Smart Analytics, Active Trouble Ticket Management
• Stay Proactive, create great Customer Experiences and realize the Lifetime Value

Payments and Collections

• Diverse payment modes: Cash, Card, Net Banking and Payment Wallets
• End-to-end collection and Follow-Up Mechanism
• Customized templates for various business processes- Manual or Auto Renewals
• Quick payment without login from email/SMS link

Enhanced Customer Experience

• Self-manageable Customer Operations
• Timely Reminders and Notifications
• Provisioning and Automated Service Updates for defined flow
• Service Requests and Updates

Analytics and Reports

• 360-degree Subscriber View- of promotions, most-opted plans, and payment failures
• Bird’s eye view of planned sales, service complaints, most promising regions for expansion
• Critical insights on Churn, ARPU, MRR, LTV to proactively analyze business trends
• Control over dynamic decisions for consistent business growth

Pay TV Opportunities in the
Light of the OTT Spiral

With the advent of OTT, Pay TV already saw an increase in the number of cord-cutters. The availability of content at will was taking a toll on waiting for fixed slots for shows and movies to air.

Why are Data Analytics crucial for
Pay TV operators?

OTT providers are using data analytic tools to ensure a delighted customer experience. TV operators need to adapt this data-driven, subscriber focused approach.